YOLKR – Unusual product needs weird packaging

IT SUCKS!

is their tag line for this rather unusual product for those of us that find egg yolk separation particularly tricky in the kitchen. A simple concept whereby the volunteer attempts to literally suck the yolk up and away from the white. I’m dubious as to this would actually work! Regardless there is some neat bespoke box and tabletop presentation packaging promoting one of the strangest kitchen products I’ve seen in recent years.

What do you think?

YOLKR on Packaging of the World – Creative Package Design Gallery.