Shrink sleeves & tactile varnishes

Our twitter mascot discovered this on his journey around the web and I thought it was a fantastic example of what can be done with shrink sleeves (plus the photography is 100% better than what I can do here at MPH!). In the past we’ve experimented with our shrink sleeve mockups by printing undersurface as normal but then screen printing a tactile varnish on top.

As you can see with this picture, the moisture drops look effective as a print but imagine what effect can be achieved by having a raised tactile on top? Trust me, the results are impressive. Feel free to contact us if you need further specialist information on how to do it if you feel your design concept would benefit from it. We work with flexo printers that can produce this along with the specialist techniques required from the mass production side, not just how to make a great sales sample.

Designed by Taylor Goad | Country: United States

Conceptual work from Philly based designer Taylor Goad.

Northcoast Brewery | Lovely Package.

Sponge! on Vimeo


The Sponge! new media effort knows no bounds. We’ve just joined Vimeo and will begin uploading some movies of our press rooms, digital printing & something rather special I think. In order to achieve a wide range of authentic printed mock ups, we use traditional as well as ultra modern. One of the processes include our occasional use of 1950’s Vandercook letterpress machine. More on this later!

Sponge! New media champion of printed packaging prototypes.

A tongue in cheek effort I know but bare with us. He’s on probation until we know for sure he won’t be laughed at too much. Sponge! is our Twitter mascot and has now started tweeting regularly. In just one day he’s ‘amassed’ 23 followers, well done Spongy!



As you can see he’s been a busy chap tweeting a selection of Instagram pics from his Tumblr blog. He’s also joined the Pinterest ranks too.


Feel free to follow him in whatever media is your poison. I’m hoping he can show everyone what can be done with our mockups and maybe provide a some inspiration for techniques available for designers. 

I wonder if he should have some dimples… hmmm…

Sponge! on Instagram


Sponge! will be taking some lovely photo’s of projects past and present with the help of his new Tumblr account. I think his first instagram piccie was fairly serious but don’t worry, I’m sure it won’t be long before we start seeing some more amusing images.