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YOLKR – Unusual product needs weird packaging


is their tag line for this rather unusual product for those of us that find egg yolk separation particularly tricky in the kitchen. A simple concept whereby the volunteer attempts to literally suck the yolk up and away from the white. I’m dubious as to this would actually work! Regardless there is some neat bespoke box and tabletop presentation packaging promoting one of the strangest kitchen products I’ve seen in recent years.

What do you think?

YOLKR on Packaging of the World – Creative Package Design Gallery.

Shrink sleeves & tactile varnishes

Our twitter mascot discovered this on his journey around the web and I thought it was a fantastic example of what can be done with shrink sleeves (plus the photography is 100% better than what I can do here at MPH!). In the past we’ve experimented with our shrink sleeve mockups by printing undersurface as normal but then screen printing a tactile varnish on top.

As you can see with this picture, the moisture drops look effective as a print but imagine what effect can be achieved by having a raised tactile on top? Trust me, the results are impressive. Feel free to contact us if you need further specialist information on how to do it if you feel your design concept would benefit from it. We work with flexo printers that can produce this along with the specialist techniques required from the mass production side, not just how to make a great sales sample.

Designed by Taylor Goad | Country: United States

Conceptual work from Philly based designer Taylor Goad.

Northcoast Brewery | Lovely Package.

Brands & branding

cd2b62045091ae2c4c4c93e68fc2a3dbWhilst in the supermarket at the weekend I couldn’t help but be drawn, as usual, to the beer section. Something caught my eye in the isle that stood out head and shoulders above the other bottles of beer, so much so I took a picture. Such a strong design with its distinctive mascot harking back to album covers my mother wouldn’t like. It struck me as a genius piece of branding when I thought about it, I mean what age group in the UK mostly drinks real ale? Iron Maiden were colossal in the early eighties so the brewer had really tapped directly into their most lucrative market with this not to mention the additional group of younger drinkers of real ale (I count myself here!).

Looking it up on the net shows there’s a dedicated website for Trooper complete with social networking and all the usual things we’ve come to expect from a modern website.

Screen shot 2013-07-08 at 11.02.42

[vimeo w=400&h=300]

This just goes to show what good branding can do for a small to medium sized business. Robinsons are a brewer from the north west of England and they had to increase their production massively to cope with the demand for the new beer. This included an unprecedented 6 day week working week in their 175 year history.

What’s more astonishing is that Robinsons’ marketing director David Bremner told The Sun newspaper “We haven’t spent a single penny on advertising. This is history in the making for brewing.”. 

A lesson in branding indeed. Marketing on a shoe string for the brewer, the band still write new material and so will get exposure to potential new fans and Morrisons supermarket stocks the beer UK wide on the back of strong international orders. To quote the website the Drinks Business;

Worldwide demand for Trooper beer has “stunned and delighted” Robinsons, a regional family brewer in the north-west of England, with orders coming in from Canada, Sweden, Belgium, Brazil, France, Germany, Czech Republic, Holland, Denmark, Switzerland, Slovenia, Poland, Finland, Bulgaria, Spain, South Africa, Australia, Taiwan and USA.

Obviously a lot of thought and work has gone into what’s happening here. Whoever decided they wanted to do this first, the band or the brewer (most likely the band) obviously knew the market potential of the venture but the main attention grabbing element is the label on the shelf in the supermarket. It is this that grabs peoples attention most, everything else just supports it.

Craig Alderson.

Contact us if you have a brand design concept that requires mocking up.