On a few occasions we’ve had designers approach us with two conflicting requirements. They have a budget that will not move and a need for reflective, metallic effects on their packaging, particularly with carton packaging. This happened only last week here at MPH.
We quoted for a straight forward, process digital print with a backing white spot colour produced on our digital press, the cost effective option.
Halfway house was digital print with mixed post-processes such as traditionally printed varnishes and foiling, nearly as close as the real production packaging.
The money no object option was a traditionally printed mockup using our flatbed, wet-proofing printing press using HD digital photopolymer* letterpress printing plates and hot foil stamping creating the ultimate, wet-proof prototype that can be presented to clients and given to a printer as a target to reach.
*The same kit that produces the flexographic printing plates in a real production situation, the machine images both types.
Back on point. The designer was so concerned about it; they had felt the need to send two Adobe illustrator artwork files to me, one the standard artwork that would be used for final repro and another where the reflective effect was mimicked with half-tone gradients. Their concern was well founded as indeed, digital print onto standard white carton board was not very effective and the gradient version not much better.
A technique we employed enabled the print to be standard, no trick gradients and produced in a cost effective digital process print. The difference was that the carton board had been coated and thus made reflective. Some tweaks to the client’s artwork by our skilled artwork operator and a very effective printed result was reached, within budget and looking very close to a high end production piece with metallic inks and foils.
Contact us if you think we can help you with your project.
is their tag line for this rather unusual product for those of us that find egg yolk separation particularly tricky in the kitchen. A simple concept whereby the volunteer attempts to literally suck the yolk up and away from the white. I’m dubious as to this would actually work! Regardless there is some neat bespoke box and tabletop presentation packaging promoting one of the strangest kitchen products I’ve seen in recent years.
What do you think?
This is a great example of achieving a luxury effect at a surprising low production cost. Simple.
Matt black with a gloss varnish goes a long way and is incredibly cost effective.
If you are a designer, try it out. If you need guidance, try us out!
Our twitter mascot discovered this on his journey around the web and I thought it was a fantastic example of what can be done with shrink sleeves (plus the photography is 100% better than what I can do here at MPH!). In the past we’ve experimented with our shrink sleeve mockups by printing undersurface as normal but then screen printing a tactile varnish on top.
As you can see with this picture, the moisture drops look effective as a print but imagine what effect can be achieved by having a raised tactile on top? Trust me, the results are impressive. Feel free to contact us if you need further specialist information on how to do it if you feel your design concept would benefit from it. We work with flexo printers that can produce this along with the specialist techniques required from the mass production side, not just how to make a great sales sample.
Designed by Taylor Goad | Country: United States
Conceptual work from Philly based designer Taylor Goad.
Coca Cola has come up with a revolutionary new kind of tin for its popular beverage that splits into two smaller containers to allow drinkers to share with a friend. The Coke Sharing Can twists into two self-contained cans so you can share your drink without sharing your germs.
Sponge the Twitter mascot is very happy today, he’s just checked a major keyword search for our craft into Google and we’re nearly top of page 1, congrat’s Spongy!
Wow, a very interesting idea for concept packaging and very possible using shrink sleeves with perforations.
Packaging samples are very important at the beginning of a project but do I need printing press accurate samples? Not always. Digital printing has come a long way in recent years, particularly with the sophistication of the RIP’s on offer.
At the more cost effective end, we sometimes employ several digital printing devices for low volume, very fast turnaround packaging samples. These tend to be used when authenticity isn’t of as much importance to a client but rather rapid 24 hour turnaround packaging is. Pictured above is one of our devices that can accurately mimic spot colours if required and will be best used with self adhesive labels and small cartons. Other digital printers we use offer much larger web printing and this can digitally print special colours, whites plus varnishes onto a wide variety of substrates and materials.